Not all commercials that are in the Italian language target Italian-speakers. In order to introduce consumers to Italian style foods non-Italian companies often translate their ads and commercials into the Italian language. For example, in a new campaign that is aired on American TV channels Häagen-Dazs ice cream shows a couple who are having a heated conversation in the Italian language. The entire 30-second piece has English subtitles and can also be viewed on Youtube.com.
At some point during their argument both turn and stop as they see a container of Häagen-Dazs gelato in a grocery bag that also contains a pack of pasta as well as a newspaper in the Italian language. They stop arguing with each other and start sharing the treat. The ice cream company’s goal was to deeply immerse the audience into the Italian culture as they learned about the new flavor inspired by the Italian gelato. Our Italian translators have noticed that at the very end of the commercial the male character incorrectly calls the female character “caro mio”. The correct phrase is “cara mia” when referring to a female. California Center for Translation & Interpretation offers professional translation for Italian as well as other major European languages. Whether you are trying to reach Italian speakers or simply attempting to associate your brand with the culture you can depend on our Italian translation services to deliver your message to your consumers.
We can translate content for your digital ads as well as prints. Our professional Italian translations are ideal for anyone who expects top-quality services. For your Italian translation or interpretation needs you can contact us through the phone or via email. Those who want professional translation for Italian won’t be disappointed here. We have the expertise you will need for your translation project. Please reach out to us with any questions or to request a quote.
