EBay has launched a website for shoppers in Portuguese-speaking countries. The ecommerce website’s Portuguese version is supposed to attract shoppers mostly from Brazil. It hopes that professional Portuguese translation will help accelerate sales. The Portuguese sites will use local currencies according to EBay’s VP of global expansion. Portuguese translation services by experienced translators can assist the efforts of this organization in developing markets. Professional translators use their expertise and experience to translate websites properly for global companies. Ebay’s strategy is to move South and East so they might consider a Russian version of the website soon. In such a case they would tailor the website to match the needs of Russian consumers. Emerging markets in the South and East are growing rapidly and offer great opportunity for the expansion of this company.
Without translating the website the company has already been serving customers in Brazil. Last year over one million new shoppers from Latin America made purchases on EBay in English. Now the organization expects to do even better. California Center for Translation & Interpretation and companies that want to expand into the emerging market or increase their presence make a great match for each other. With our website translation services companies can make a big step forward for expanding into foreign markets. Ebay’s payments unit, PayPal, already has a strong presence in Latin America. Understanding local markets is important, but without translation and localization companies would not be taking full advantage of the opportunity to make sales. The company will also introduce a mobile app in the Portuguese language. The new site will be tailored to satisfy the needs of Brazilian shoppers. Site users in Brazil might see a different list of recommended products than consumers in other parts of Latin America.
This strategy will allow certain brands of electronics to be highlighted in those regions. Ebay recently started a shipping program to Brazil, making the process more convenient. They can make their brand and products well known in Latin America. We rely on skilled translators and language consultants to translate websites for our clients. In addition to websites we can translate documents from or into English. Companies that are ready to broaden their efforts in Brazil can contact us about our Portuguese translation services. We will do our best to help you communicate clearly with your Portuguese-speaking customers. Please let us know if you have any questions about our professional Portuguese translation services.
