Market research is a field that requires direct contact with people. Market researchers who conduct cross-cultural studies often need to have access to translators and interpreters. Many American firms that have been interested in working with Middle Eastern respondents can seek Arabic translation services to translate surveys and questionnaires. Such documents have to be clearly translated into the subjects’ native language so that they can fill them out correctly. Ambiguous questions can mislead the study’s conclusion because the subjects may answer the wrong question.
A US-based marketing company has added the Arabic to the list of its language options on its website. Subjects can now participate in online discussions in their native language. This new feature allows clients to use either Arabic or English for their studies, meaning that they can reach the large population of Arabic-speakers who contribute to their research. Respondents in countries, such as Kuwait and Bahrain, can now participate in online discussions and fill out surveys. California Center for Translation & Interpretation offers services that meet the needs of market researchers. Researchers who do not speak Arabic can still run projects in the language by rendering professional Arabic translation and interpretation services. Focus groups and in-depth interviews are useful only if the participants can understand the questions and provide their response in the language they are most comfortable with.
Our translators who are fluent in both English and Arabic can translate your market research materials so you can communicate with respondents in their native tongue. Professional Arabic translation is very important to such studies because the data collected can be distorted in the absence of accurate translations. Please contact us today with questions about our Arabic translation services. We also provide professional interpretation for Arabic. We can remove language barriers in telephone interviews. We would be delighted to speak with you about our professional Arabic translation services.
