Recently China’s sports market has opened up, providing clubs overseas an opportunity to build a fan base in the country. Several soccer clubs have been eager to enter the Chinese market but none had sought professional translation for Chinese until now. They often tried to reach out and communicate with their fans around the world in the English language. Liverpool FC has announced its intention to roll out a Chinese-language website. The club has been working with Hupu.com, a Chinese sports portal, to launch the website. Liverpool FC was the first European club to break into the online Chinese-speaking market. Since 2011 the club has established a strong presence in china through the Youku, TencentWeibo, and Weixin platforms. By rendering Chinese translation services the club has been able to communicate with Chinese-speakers and has been successful in getting approximately 170 million fans in China. In fact, Liverpool FC has more fans on its social media pages from China than from any other country.
Their decision to communicate with their Chinese-speaking fans in their native language is likely to strengthen their relationship with these soccer fanatics. Hupu.com’s Liverpool forum receives over 200,000 views daily. By launching a Chinese- language website the club hopes to establish itself as china’s favorite foreign club. Liverpool’s chief media officer has stated that the club’s move to create a Chinese-language website is part of its plans to improve its relationship with Chinese fans. California Center for Translation & Interpretation delivers high-quality translations for website content. Soccer clubs that want to replicate Liverpool’s success in China might want to start by translating their website into Chinese. We can also translate websites for organizations in other fields. A club’s attempts to reach out to a passionate fan base will be more compelling if its website is in the local language.
Our professional translators who have experience translating text from English into Chinese are ready to assist you if you want your website’s content to be presented to your audience in the Chinese language. We would love to assist you with your efforts to make a deeper connection with your Chinese-speaking audience. Please contact us with the details of the website you have in mind, and we will help you to place an order for professional Chinese translation services. Seeking professional translation for Chinese is one way for clubs to show Chinese-speakers their interest in establishing a presence in China. We would be happy to help you translate your website into any major Asian language.
